A new client, Charabanc are the creators of the World’s first luxury car fragrance brand. We worked with them to help resolve logo issues, then established the overall visual tone of voice for the brands assets. Including, creation of overall typographic style and bespoke lettering styles. Development of a master brand signifier and 5 individual fragrance journey signifiers. Multiple packaging designs involving different formats and engineering. Illustration system to show use of various product aspects. Pattern making. Curation of images for online and PR use. Design, format development and oversight of all printed materials.